Briefly Describe the IAT

question 2

Essay

Briefly describe the IAT. What is the basic task? What does it measure? What are the implications? Mention some criticisms of the task, and also some responses to those criticisms.

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Definitions:

Demand-Side Perspective

A viewpoint that emphasizes understanding and meeting the needs and preferences of customers rather than focusing exclusively on the supply side, such as production capabilities.

Generic Competition Method

A strategy used by companies to compete by offering a product or service that is comparable to a brand-name product but at a lower price.

Product Variant

Different versions of a product that a company offers to meet diverse customer needs or preferences, such as size, color, or features.