Which of the Following Behaviors Would Best Fit with Bem's

question 6

Multiple Choice

Which of the following behaviors would best fit with Bem's self-perception theory?

• A) You notice that you have donated $200 to charity over the last year; you infer that you must be a good person
• B) You see another person behaving in a way that is similar to you, and infer characteristics about yourself based on this reflected behavior
• C) You look into your refrigerator and realize that you have purchased three six-packs of soda over the last month. You therefore assume that you really like soda.
• D) You see someone behaving strangely in a particular situation, so you imagine yourself in that situation to better understand what the target might be thinking and feeling.

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Quick-Response Retailer

Retailers that use efficient supply chains and data analysis to quickly adjust to market trends and consumer demands.

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