When an Individual Is Not Particularly Invested in an Issue

question 22

Multiple Choice

When an individual is not particularly invested in an issue or outcome, which of the following is the most likely effect of having a counter-attitudinal persuasive message be delivered by a highly-qualified expert as opposed to a lay person?

• A) The message will be more persuasive
• B) The individual will be more defensive and resistant to the message
• C) The individual will pay more attention to the argument and process the message more carefully
• D) None of the above

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Definitions:

Higher Value Use

The employment of resources or assets in a manner that maximizes their value or return, often resulting in the most efficient and profitable outcome.

Operating Loss

A situation where a business's operating expenses exceed its revenues, indicating that it is not making a profit from its core operations.

Department Stores

Large retail establishments that offer a wide variety of goods and services across multiple departments, such as clothing, household goods, and appliances, under one roof.

Price Gouging

The act of charging excessively high prices for goods or services, usually during times of emergency or shortage.