According to the Elaboration Likelihood Model, the ______ Route Recruits

question 25

Multiple Choice

According to the elaboration likelihood model, the ______ route recruits active, careful thinking about the true merits of the message arguments, and therefore resembles the ______ route proposed by Chaiken's heuristic-systematic model.

• A) Peripheral, systematic
• B) Peripheral, heuristic
• C) Central, heuristic
• D) Central, systematic