Which of the Following Best Describes Methodology Used by the Elaboration

question 7

Multiple Choice

Which of the following best describes methodology used by the elaboration likelihood research program in assessing elaboration?

• A) Manipulate argument quality and situational variable posited to affect elaboration, then measure cognitive responses and attitude change
• B) No manipulation of the message, but focus on cognitive response analysis
• C) Manipulate argument quality, and then measure cognitive responses and attitude change
• D) None of the above

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Definitions:

Lie Detection

The process of determining whether a person is not telling the truth, often through the analysis of physiological responses to questioning.

Right Frontal Lobe

A region of the brain involved in decision making, problem solving, and controlling behavior and emotions.

Negative Emotions

Feelings that are generally considered to be unpleasant or disadvantageous, such as sadness, anger, or fear.

High Road

Taking the ethical or moral course of action, even if it is difficult or less advantageous.