Which of the Following Best Describes Optimal Distinctiveness Theory

question 23

Multiple Choice

Which of the following best describes optimal distinctiveness theory?

• A) People are motivated to create a balance between individual uniqueness and group membership
• B) People derogate outgroups in order to positively differentiate the groups to which they belong
• C) When people experience high uncertainty, they are motivated to affiliate with social groups
• D) People are motivated to belong to a number of social groups, but if they seek membership in too many, the importance of each group is devalued

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Definitions:

Lexicographic Rule

A decision-making rule where alternatives are compared based on the most important attribute first; if one option is superior, the decision is made, otherwise the next most important attribute is considered.

Attribute Preference Rule

A decision rule used by consumers, focusing on a single characteristic of a product to make a choice, often when other decision criteria are overwhelming or unclear.

Disjunctive Rule

A decision-making rule applied when choosing among alternatives, focusing on selecting the option that has at least one attribute exceeding a threshold level.

Non-compensatory Decision-making Rule

A decision rule where if an option does not meet at least one important criterion, it is dropped from consideration, regardless of its merits on other criteria.