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Steven Company Owns 40% of the Outstanding Voting Common Stock

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Steven Company owns 40% of the outstanding voting common stock of Nicole Corp. and has the ability to significantly influence the investee's operations. On January 3, 2011, the balance in the Investment in Nicole Corp. account was $503,000. Amortization associated with this acquisition is $12,000 per year. During 2011, Nicole earned net income of $120,000 and paid cash dividends of $40,000. Previously in 2010, Nicole had sold inventory costing $35,000 to Steven for $50,000. All but 25% of that inventory had been sold to outsiders by Steven during 2010. Additional sales were made to Steven in 2011 at a transfer price of $75,000 that had cost Nicole $54,000. Only 10% of the 2011 purchases had not been sold to outsiders by the end of 2011.
-What amount of equity income would Steven have recognized in 2011 from its ownership interest in Nicole?


Definitions:

Branding Strategy

A long-term plan for the development of a brand in order to achieve specific goals, including the establishment of identity and positioning in the market.

Brand Attributes

Characteristics that define the essence and distinctive personality of a brand, influencing how consumers perceive it.

Brand Loyalty

The degree of consumer dedication and preference for a particular brand, often resulting in repeat purchases over time.

Brand Equity

The value and strength of a brand in the market, built through consumer perceptions, recognition, and loyalty.

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