In the Worksheet for Calculating Customer Lifetime Value,sources of Annual

question 33

Multiple Choice

In the worksheet for calculating customer lifetime value,sources of annual revenues include all EXCEPT _____________.

• A)Annual account fee
• B)sales
• C)service fees
• D)value of referrals
• E)account management

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Definitions:

Incremental Changes

Minor adjustments or improvements made to a product, process, or system over time.

Net Cash Outlays

Net cash outlays is a term used to describe the total cash expenditures a company makes, minus any cash inflows.

Additional Assets

Additional resources or properties acquired by a firm or individual which can be utilized for generating revenue or held as an investment.

Incremental Cash Flow

The additional cash flow generated by a company from undertaking a new project or making a business decision, used to analyze the profitability of that decision.