The Key Questions to Ask When Defining a Firm's Customer

question 37

Multiple Choice

The key questions to ask when defining a firm's customer relationship strategy include all EXCEPT _____________.

• A)What is the increase in profit from increase the share-of-wallet with our current customers?
• B)How much customization or one-to-one marketing and service delivery is suitable and profitable?
• C)How will top management feel about our strategy?
• D)How should our value proposition change to increase customer loyalty?
• E)How much time and resources can we provide to CRM right now?

---

Definitions:

Fallacy

A mistaken belief or error in reasoning, often leading to invalid arguments.

False Dichotomy

A logical fallacy that involves presenting two opposing options as the only possibilities, when in fact more options exist.

Hasty Generalization

A logical fallacy in which a conclusion is not logically justified by sufficient or unbiased evidence.

False Alternative

A logical fallacy where only a limited set of options are presented, ignoring other viable alternatives.