Which of the Following Is NOT an Aspect of ING

question 20

Multiple Choice

Which of the following is NOT an aspect of ING Direct's no-frills strategy?

• A)High interest rates
• B)Offers only a handful of basic products
• C)Lures low-maintenance customers
• D)Firing customers who don't fit the profile
• E)Increased contact with the bank

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Definitions:

Operational Execution

The ability of an organization to effectively implement plans and strategies to achieve desired outcomes.

Sales Response Function

A model that illustrates how sales volume is influenced by various marketing-mix elements and environmental factors.

Marketing ROI

The application of modern measurement technologies to understand, quantify, and optimize marketing spending.

Market Share Profitability

The correlation between a company's share of the total market sales and its profitability, often used as a measure of business success.