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Discuss the Impact That Technology Like TiVo Has on Marketing

question 37

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Discuss the impact that technology like TiVo has on marketing communications efforts.


Definitions:

Attitude

A mental inclination demonstrated through assessing a specific entity with a certain level of liking or disliking.

Kidnappings

The act of unlawfully seizing and carrying away a person by force or Fraud, often to hold them in false imprisonment.

Cognitive Dissonance

The psychological discomfort experienced when holding two or more contradictory beliefs, values, or ideas simultaneously.

Continuing Behavior

Persistent actions or activities that an individual keeps doing over a period of time.

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