____________ Has Become a Popular Way to Expand Delivery of an Effective

question 36

Multiple Choice

____________ has become a popular way to expand delivery of an effective service concept, embracing all of the seven Ps, to multiple sites, without the level of investment capital that would be needed for rapid expansion of company-owned and managed sites.

• A)The Internet
• B)International trade
• C)Franchising
• D)Sole proprietorship
• E)Limited partnership

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Definitions:

Open Market Operations

The buying and selling of government securities by a central bank to control the money supply and interest rates in the economy.

Federal Reserve

The central banking system of the United States, responsible for conducting national monetary policy and overseeing financial institutions.

Excess Reserves

The difference between actual reserves and required reserves.

Commercial Banks

Financial institutions that accept deposits, offer checking account services, and make various loans to businesses and individuals.