Consumer Preferences for Involvement in the Service Process May Reflect

question 11

Multiple Choice

Consumer preferences for involvement in the service process may reflect which of the following factors?

• A)Variability in price structures.
• B)Willingness to travel to a service facility.
• C)Desire to be served by employee's face-to-face.
• D)A and C only.
• E)B and C only.

---

Definitions:

Price Setting

The process of determining the selling price of a product or service, based on factors such as cost, demand, and competitive prices.

Loss-Leader Pricing

A pricing strategy where a product is sold at a loss to attract customers to profitable items.

Retailers

Businesses that sell goods or services directly to end consumers for personal or household use.

Discounts

A reduction applied to the normal selling price of goods or services, offered to stimulate sales or attract customers.