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For B2B Services, Trade Shows Can Be a Way to Create

question 44

True/False

For B2B services, trade shows can be a way to create a need and engage customers' interest.


Definitions:

Internal Consistency Reliability

Reliability assessed with data collected at one point in time with multiple measures of a psychological construct. A measure is reliable when the multiple measures provide similar results.

Interrater Reliability

The degree of agreement among raters or judges, ensuring consistency in the assessment or observation of a variable.

Test-retest Reliability

Test-retest reliability is a measure of the consistency of a psychological test or assessment when administered to the same individuals at two different points in time.

Alternate Forms Reliability

A measure of reliability that assesses the consistency of the results of two tests that are constructed in the same way from the same content domain.

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