Provide an Example of a Service Industry Where Customers Are

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The Answer is Working out at the gym under the direction of a personal trainer is a good example of a customer co-production service. Implications include customers having to 1) show up, and 2) perform the prescribed workouts to benefit get fit, lose weight, etc.) from the service trainer's expertise). Picking the wrong gym or personal trainer could result in emotional or physical discomfort and decrease the value of the customer's service experience. Marketing-related tasks include developing user-friendly equipment and facilities, training fitness experts to adapt to different personalities and fitness levels, and training customers to perform effectively and trust their trainers. For example, trainers set up preliminary consults to question customers and develop personal workout plans to suit the needs of the individual.

Provide an Example of a Service Industry Where Customers Are

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