Examlex
When a business sells services for cash, assets increase and revenue ________.
Publicity
The act of publicizing or promoting something or someone through the media, without direct payment, to generate positive news coverage.
Interactive IMC Strategy
An approach to integrated marketing communications that emphasizes two-way interaction and feedback from stakeholders.
Mobile Marketing
Marketing activities designed specifically for delivery to and interaction with mobile devices, such as smartphones and tablets.
Online Marketing
The practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers.
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