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The lower-of-cost- and-net-realizable-value rule:
Motivation
The combination of forces that drive people to satisfy their needs.
Psychographics
The study of personality, values, opinions, attitudes, interests, and lifestyles of people, used in market research.
Demographics
Statistical data relating to the population and particular groups within it, often used for marketing, policy-making, and social research.
Self-actualization
The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.
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