Examlex
the rate of inflation in all of the world's currency markets rises from 5% to 7%, this will tend to make forward exchange rates move toward
Cognitive Dissonance
A psychological phenomenon where a person experiences discomfort or distress due to holding conflicting beliefs or attitudes, particularly after making a decision.
Buyer's Expectations
The anticipations or standards that a purchaser has regarding a product or service before making a purchase.
FAB (Features, Advantages, Benefits)
A marketing strategy that outlines a product's features, its advantages over competitors, and the benefits it offers to the customer.
AIDA Sequence
The AIDA sequence is a marketing model that outlines the four stages of the customer journey: Attention, Interest, Desire, and Action, used to guide advertising and sales strategies.
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