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Research studies have predominantly supported the naive-investor hypothesis.
Firms
Businesses or companies engaged in commercial, industrial, or professional activities.
Sales Orientation
A business approach focused on selling as many products or services as possible, sometimes at the expense of customer needs or satisfaction.
Customer Orientation
a business approach focused on understanding and meeting the actual needs and desires of customers, rather than just selling products or services.
Customer Satisfaction
The measure of how products or services provided by a company meet or surpass customer expectation.
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