Data for March for Lazarus Corporation and Its Two Major

question 38

Multiple Choice

Data for March for Lazarus Corporation and its two major business segments, North and South, appear below: In addition, common fixed expenses totaled $156,000 and were allocated as follows: $84,000 to the North business segment and $72,000 to the South business segment. The contribution margin of the South business segment is:

• A)$18,000
• B)$102,000
• C)$293,000
• D)$126,000

---

Definitions:

Idea Generation

The creative process of generating, developing, and communicating new ideas, which can be a product, a solution, or an improvement.

Test Marketing

The process of launching a product in a limited market to evaluate its viability before a broader release.

Concept Testing

The process of evaluating consumer response to an idea or prototype before a product is launched or a significant investment is made.

Diffusion of Innovations

The process by which a new idea, product, or behavior is adopted by a population, spreading through various communication channels over time.