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In early July, Jim Lopez purchased a $70 ticket to the December 15 game of the Chicago Titans. (The Titans belong to the Midwest Football League and play their games outdoors on the shore of Lake Michigan.) Parking for the game was expected to cost approximately $22, and Lopez would probably spend another $15 for a souvenir program and food. It is now December 14. The Titans were having a miserable season and the temperature was expected to peak at 5 degrees on game day. Jim is thinking about skipping the game and taking his wife to the movies and dinner, at a cost of $50. The amount of sunk cost that should influence Jim's decision to spend some time with his wife is:
Marginal Utility
The additional satisfaction or benefit received by consuming one more unit of a good or service.
Budget Line
A representation of all possible combinations of two goods that an individual can afford given their income and the prices of the goods.
Income-Consumption Curve
A graphical representation showing how a consumer's optimal bundle of goods varies with changes in income.
Price Elasticity
A measure reflecting the impact of price variations on the demand for a particular product.
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