Swedish Cruise Lines (SCL), Which Operates in a Very Competitive

question 68

Multiple Choice

Swedish Cruise Lines (SCL) , which operates in a very competitive marketplace, is considering four categories of performance measures: (1) profitability measures, (2) customer-satisfaction measures, (3) efficiency and quality measures, and (4) learning and growth measures. The company assigns one manager to each ship in its fleet to oversee the ship's general operations. If SCL desired to adopt a balanced-scorecard approach, which measures should the firm use in the evaluation of its managers?

• A) 1.
• B) 1, 2.
• C) 2, 3.
• D) 1, 2, 4.
• E) 1, 2, 3, 4.

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Definitions:

Dissatisfied

The feeling of not being satisfied or content with a product, service, or outcome.

Entire College Experience

The comprehensive range of experiences, both academic and social, that one undergoes during their time at college or university.

Career Center

A facility designed to provide various resources such as advice, training, and job opportunities to individuals seeking to develop or advance their careers.

Standardization

The process of making something conform to a standard, ensuring consistency and compatibility in products, services, or systems.