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Consider the following statements about performance reports:
I. Performance reports provide feedback to managers and allow them to better control operations.
II. Many performance reports have budget, actual, and variance data.
III. Performance reports are often structured around a firm's organizational hierarchy-that is, data relating to lower-level units (e.g., departments) are combined and flow into higher-level units (e.g., stores) .
Which of the above statements is (are) true?
Analytics
The systematic computational analysis of data or statistics, used for the discovery, interpretation, and communication of meaningful patterns in data.
Return on Marketing Investment (ROMI)
A measurement of the profitability and effectiveness of marketing efforts, calculated by dividing the incremental financial gain from marketing by the cost of the marketing activities.
Expenses
Refers to the costs incurred in the operation of a business or the execution of a project.
Revenue Analysis
Marketing analytics tool that measures and evaluates revenue from specific products or regions.
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