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Consider the Following Statements About Performance Reports

question 14

Multiple Choice

Consider the following statements about performance reports:
I. Performance reports provide feedback to managers and allow them to better control operations.
II. Many performance reports have budget, actual, and variance data.
III. Performance reports are often structured around a firm's organizational hierarchy-that is, data relating to lower-level units (e.g., departments) are combined and flow into higher-level units (e.g., stores) .
Which of the above statements is (are) true?


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