An Increasingly Popular Approach That Integrates Financial and Customer Performance

question 69

Multiple Choice

An increasingly popular approach that integrates financial and customer performance measures with measures in the areas of internal operations and learning and growth is known as:

• A) the integrated performance measurement tool (IPMT).
• B) the balanced scorecard.
• C) gain sharing.
• D) cycle efficiency.
• E) overall quality assessment (OQA).

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Definitions:

Company

An entity formed to engage in a business, trade, or industrial activity, typically characterized by its legal independence and ownership structure.

Customer Relationship Management

A strategy for managing an organization's interactions with current and potential customers, often using data analysis to study large amounts of information.

Shopping Patterns

The behaviors and tendencies displayed by consumers when selecting, purchasing, and using goods and services.

Sales Offers

Promotional deals or discounts provided to consumers to encourage the purchase of products or services.