Swedish Cruise Lines (SCL), Which Operates in a Very Competitive

question 68

Multiple Choice

Swedish Cruise Lines (SCL) , which operates in a very competitive marketplace, is considering four categories of performance measures: (1) profitability measures, (2) customer-satisfaction measures, (3) efficiency and quality measures, and (4) learning and growth measures. The company assigns one manager to each ship in its fleet to oversee the ship's general operations. If SCL desired to adopt a balanced-scorecard approach, which measures should the firm use in the evaluation of its managers?

• A) 1.
• B) 1, 2.
• C) 2, 3.
• D) 1, 2, 4.
• E) 1, 2, 3, 4.

---

Definitions:

Saving Face

The act of preserving one's reputation, dignity, or respect in a social context.

Cooperative Towards

Cooperative Towards implies an attitude or strategy aimed at working jointly with others for a common purpose or benefit.

Third-party Conflict

A dispute that involves an external individual or entity apart from the primary parties in a conflict.

Mediation

A conflict resolution method involving a neutral third party who assists the conflicting parties in reaching a mutually satisfactory agreement.