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What Is an Industry's Value Chain

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What is an industry's value chain?


Definitions:

Target Audience

A specific group of consumers identified as the intended recipient of a product or marketing message.

Limited-Service Agencies

Advertising agencies that offer specific services such as creative design or media buying, as opposed to a full range of marketing and advertising services.

Creative Services

A sector within the marketing and advertising industry that focuses on creating and delivering visually engaging and message-driven content, such as graphics, videos, and written content.

Media Agencies

Companies that help advertisers plan, execute, and manage their media campaigns across various channels.

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