Examlex
One definition of earnings management is that it occurs when managers use:
Consumer Purchase Tests
Evaluations conducted with potential customers to assess their reaction to a product before it is launched widely in the market.
Sales Tests
Controlled experiments or trials in specific market areas to estimate or predict the sales potential of a product.
Consumer-Oriented Sales Promotions
Sales tools used to support a company’s advertising and personal selling directed to ultimate consumers. Also called consumer promotions.
Advertising
The process of drawing awareness to offerings, necessities, and so forth, through paid adverts from a recognized sponsor.
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