On January 1, 2012, Porter Corporation Signed a Five-Year Non-Cancelable $8 \%$

question 12

Multiple Choice

On January 1, 2012, Porter Corporation signed a five-year non-cancelable lease for certain machinery.The terms of the lease called for:
1) Price to make annual payments of \$60,000 at the end of each year (starting an Dec. 31, 2012) Far Ene years. Parter must return the equigment to the lessor end of this periad.
2) The machinery has an estimated useful life of o years and no exgected salvage value.
3) Parter uses the straight-line method af depreciation far all of its fixed assets.
4) Parter's incremental barrowing rate is $8 \%$
5) The fair value of the asset at January 1,2012 is $\$ 27,000$ .
-At January 1,2012,Porter should record an asset and liability with respect to the equipment lease equal to:

• A) $258,726
• B) $239,562
• C) $275,000
• D) $0

Differentiate between brand strategies based on product association and market segments.

Understand the impact of cultural and linguistic differences on global brand naming strategies.

Recognize the concept of subbranding and its application in extending product lines.

Grasp the concept and application of multiproduct branding strategy.

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Definitions:

Catharsis Hypothesis

The theory that expressing or venting aggressive or other pent-up emotions leads to a release and reduction of those feelings.

Two-factor Theory

A concept in psychology that proposes that emotional experiences arise from a combination of a state of physiological arousal and a cognitive interpretation of that arousal.

James-Lange Theory

A theory of emotion that suggests emotions occur as a result of physiological reactions to events.

Cannon-Bard Theory

A theory in psychology suggesting that emotional experiences occur simultaneously with physiological responses, rather than one causing the other.