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The conceptual framework for free cash flows separates all assets and liabilities into the following categories:
Multiple Market Segments
Refers to the practice of dividing a target market into distinct subgroups of consumers, each with different needs or characteristics, to tailor marketing strategies more effectively.
Diverse Customer Needs
The variety and differences in preferences, requirements, and expectations among customers in a market.
Production Costs
Expenses associated with the manufacturing or production of goods, including materials, labor, and overhead costs.
Multiple Market Segments
The practice of targeting several distinct groups of potential customers, each with specific needs and characteristics, within a broader market.
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