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Refer to the graph above. Suppose consumers do not fully appreciate the benefits of the product whose market shown in the graph. If an external agency is able to provide full information about the benefits of the product, then:
Masked
Concealed or hidden, often referring to emotions, intentions, or symptoms that are not visibly apparent or are deliberately obscured.
Placebo
A substance or treatment which is designed to have no therapeutic value, commonly used as a control in testing new drugs.
Correlation Coefficient
A statistical measure that describes the degree to which two variables move in relation to each other, ranging from -1 to 1.
Perfect Correlation
A statistical relationship indicating a flawless direct or inverse linkage between two variables.
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