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Double D Ranch and Esau enter into a contract on August 1 for the sale of 200 cattle. Esau cancels the con?tract ten days later. Double D is unable to sell the cattle to another buyer. Double D is enti?tled to
Customer Retention
Strategies and activities a business employs to keep its customers engaged and reduce customer turnovers.
Cognitive Dissonance
A psychological phenomenon that occurs when a person holds contradictory beliefs, ideas, or values, leading to psychological stress or discomfort.
Selective Exposure
The process of allowing only a portion of the information revealed to be organized, interpreted, and permitted into awareness.
Benefits Important To The Prospect
Features or aspects of a product or service that are particularly valued or needed by a potential client or customer.
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