Instead of Setting Up a Business to Market Her Own

question 24

Multiple Choice

Instead of setting up a business to market her own products, Krissy con?sid?ers entering into a distributorship franchise with Little Breweries Corporation. This involves the transfer of

• A) a license.
• B) a trade name.
• C) the formula to make a certain product.
• D) the ownership of the business.

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Definitions:

Experimenting

The act of conducting tests and trials to discover, validate, or test hypotheses, theories, or products.

Innovation Process

The systematic development and implementation of new ideas, products, services, or processes, aiming to enhance competitive advantage and efficiency.

Assessing

The process of evaluating or estimating the nature, ability, or quality of something or someone.

Innovation Process

A series of steps that include the generation, development, and implementation of new ideas or products.