Which of the Following Balanced Scorecard Perspectives Focuses on Customer

question 118

Multiple Choice

Which of the following balanced scorecard perspectives focuses on customer service issues?

• A) Financial.
• B) Customer.
• C) Internal Business Process.
• D) Learning and growth.

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Definitions:

Cognitive Theory

This theory focuses on understanding how people process, store, and use information and how this affects their behavior.

Libido

In psychoanalytic theory, it represents the energy of the sexual drive as a component of the life instinct.

Sexual Instinct

An intrinsic part of human behavior, driven by the biological and psychological urge to engage in sexual activities.

Pleasure Principle

A psychoanalytic concept suggesting that individuals seek immediate gratification of needs and desires to experience pleasure and avoid pain.