Which of the Following Best Describes the Customer Performance Area

question 40

Multiple Choice

Which of the following best describes the customer performance area of the balanced scorecard?

• A) Indicates how the infrastructure for innovation and long-term growth should contribute to a company's strategic goals.
• B) Indicates how a customer oriented strategy adds financial value.
• C) Indicates how areas of the company should work to add value to customers.
• D) Measures the company's success in adding value to shareholders.

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Definitions:

STP Analysis

A marketing concept that divides the market into segments (Segmentation), targets specific segments (Targeting), and positions products or services to appeal to those segments (Positioning).

Marketing Plan

A comprehensive document outlining a company's advertising and marketing efforts for the coming period.

Business Mission

A statement that describes the purpose, goals, and values of a company.

Market Segment

A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.