Using the Abbreviations Listed Below, What Is the Market Share

question 52

Multiple Choice

Using the abbreviations listed below, what is the market share variance?
AMS = actual market share
BMS = budgeted market share
BCM = budgeted contribution margin per unit
ACM = actual contribution margin per unit
ATM = actual total market
BTM = budgeted total market

• A) (ATM − BTM) (BMS) (ACM)
• B) (ATM − BTM) (BMS) (BCM)
• C) (AMS −BMS) (ATM) (ACM)
• D) (AMS − BMS) (ATM) (BCM)

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