The Sledge Hammer Company Manufactures a Line of High Quality

question 50

Multiple Choice

The Sledge Hammer Company manufactures a line of high quality tools.The company sold 1,000,000 hammers at a price of $4 per unit last year.The company estimates that this volume represents a 20% share of the current hammers market.The market is expected to increase by 5%.Marketing specialists have determined that,as a result of a new advertising campaign and packaging,the company will increase its share of this larger market to 24%.Due to changes in prices,the new price for the hammer will be $4.30 per unit.This new price is expected to be in line with the competition and have no effect on the volume estimates.What are the estimated sales revenues in the coming year?

• A)$5,040,000.
• B)$5,160,000.
• C)$5,418,000.
• D)$5,689,000.

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Definitions:

Perceived Severity

An individual's belief regarding the extent of harm that a particular health issue or disease can cause.

Perceived Benefits

The advantages or positive outcomes that an individual believes they will gain from a certain behavior or action.

Perceived Barriers

Individual beliefs about the obstacles that inhibit the adoption of new behaviors or the pursuit of goals, often in the context of health and well-being.

Subjective Norm

An individual's perception of social pressure to perform or not perform a specific behavior.