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Tangible Customer Expectations Include How the Product's Salespeople Treat Customers

question 52

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Tangible customer expectations include how the product's salespeople treat customers and the time required to deliver the product to the customer.


Definitions:

Multiplier

A factor that quantifies the additional economic impact of spending; it measures by how much a change in investment or government spending will affect the total economic output.

MPC (Marginal Propensity To Consume)

The proportion of additional income that an individual consumes rather than saving.

MPC (Marginal Propensity To Consume)

The ratio of the change in consumption to the change in income, indicating how income changes affect spending.

Multiplier

An economic factor that quantifies the effect of investment on income, showing how much economic activity is generated by a given increase in spending.

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