Makwa Industries Has Developed Two New Products but Has Only

question 11

Multiple Choice

Makwa Industries has developed two new products but has only enough plant capacity to introduce one product during the current year.The following data will assist management in deciding which product should be selected.Makwa's fixed overhead includes rent and utilities,equipment depreciation,and supervisory salaries.Selling and administrative expenses are not allocated to individual products. Research and development costs for Makwa's two new products are

• A)Prime costs.
• B)Conversion costs.
• C)Opportunity costs.
• D)Sunk costs.

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Definitions:

Total Revenue

The total amount of money received by a company from selling goods or services before any expenses are deducted.

Inverse Demand Function

A mathematical representation that describes the relationship between the price of a good and the quantity that consumers are willing and able to purchase, expressed as price as a function of quantity demanded.

Marginal Cost

The expenditure involved in the production of an extra unit of a good or service.

Elasticity of Demand

An indicator of the degree to which demand for a product changes in response to a variation in its price, shown as a percentage.