Which of the Following Could Be Considered Part of the Value

question 139

Multiple Choice

Which of the following could be considered part of the value chain in a service firm?

• A) Inspection of product
• B) Advertising
• C) Raw materials
• D) Distribution

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Definitions:

Targeted Promotions

Marketing strategies designed to reach specific segments of the market, often tailored to the preferences, behaviors, or demographics of a particular group.

CRM Business Philosophy

This refers to an approach in business that prioritizes the management of relationships and interactions with customers using Customer Relationship Management practices and technologies to improve customer satisfaction and retention.

Relational Orientation

A focus or strategy in business and marketing that emphasizes building long-term relationships with customers rather than focusing solely on individual transactions.

Value-based Marketing

A marketing strategy focused on providing products or services that offer superior value to customers, aligning with their values and needs for lasting relationships.