______-________ Research Refers to the Development of the Capacity Within

question 7

Short Answer

______-________ research refers to the development of the capacity within organizations to address their own data and research needs.

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Definitions:

Marketing Mix

The set of controllable marketing variables, traditionally identified as product, price, place, and promotion, that a company uses to pursue its marketing objectives.

Supply Chain

The network of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.

Value

The importance, worth, or usefulness of something, often considered in terms of monetary, social, or personal significance.

Efficient

Being effective without wasting time, effort, or resources; optimizing performance.