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Hage and Aiken (1970) found that change ready organizational share the following characteristics:
Inexperienced Speakers
Individuals who lack practice or familiarity with public speaking or presenting to an audience.
Informative Presentations
Speeches or presentations aimed at educating the audience about a specific topic or subject matter.
Persuasive Presentations
Presentations designed to convince or influence the audience to accept a certain viewpoint, idea, or course of action through compelling argumentation and evidence.
Attention-gaining Techniques
Strategies or methods used to capture the audience's interest or focus at the beginning of a communication piece.
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