Marketers Deal with Five Product Decisions That Comprise Its Bundle

question 19

Multiple Choice

Marketers deal with five product decisions that comprise its bundle of benefits for meeting customer needs. Which of the following is among these?

• A) price
• B) support services
• C) quality
• D) location

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Definitions:

Ultimate Consumer

The end-user of a product or service who uses it for personal, non-commercial purposes.

Liable

Being legally responsible or obligated, especially in terms of financial compensation for damages or injuries.

Manufacturer

is a person or company that makes goods for sale, especially on a large scale, using machinery and labor.

Drunk Driving

The criminal act of operating a vehicle while impaired by alcohol or other drugs, beyond the legal limit.