Marketers Commonly Base Their Segmentation of Consumer Markets on ________

question 29

Multiple Choice

Marketers commonly base their segmentation of consumer markets on ________.

• A) demographics
• B) geographic location
• C) psychographics
• D) all of the above

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Definitions:

Grassroots Groups

Community-based organizations or movements that initiate action or change from the bottom up, often reflecting the needs, wants, or interests of local or common people.

Green Cup Competition

An event or initiative aimed at promoting environmental sustainability and awareness, often by challenging participants to reduce their carbon footprint or increase recycling efforts.

Environmental Improvements

Actions or initiatives taken to reduce pollution and restore natural ecosystems for the benefit of both the environment and human populations.

Special-Interest Group

An organization of people with shared ideas or goals who try to influence public policy and decisions.