________ Is the Process of Adding a Set of Meaningful

question 27

Multiple Choice

________ is the process of adding a set of meaningful and valued differences to distinguish the company's offering from competitors' offerings.

• A) Positioning
• B) Differentiation
• C) Marketing
• D) Customization

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Definitions:

Short-Term Memory

A type of temporary memory storage that holds a small amount of information for a short period of time.

Items of Information

Discrete pieces of knowledge or data that can be used in processing, analysis, or communication.

Memory Capacity

The amount of information that can be held in the mind at one time, or stored in long-term memory.

Flashbulb Memory

A highly detailed, exceptionally vivid memory of the moment and circumstances in which a piece of shocking or emotionally arousing news was heard.