Since Intangible Benefits of E-Marketing Are Difficult to Establish It

question 8

True/False

Since intangible benefits of e-marketing are difficult to establish it is often not worth the added expense to tie a financial figure to these benefits.

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Definitions:

State-dependent Memory

The occurrence where data acquired while in a specific emotional condition (for example, joy or sorrow) is more readily remembered when one is again in that emotional state.

Tranquilizing Drug

Medications used to reduce tension or anxiety, functioning typically by depressing the central nervous system.

Test Anxiety

The extreme stress, anxiety, and discomfort some individuals feel before or during examinations, negatively affecting performance.

Method of Loci

A mnemonic strategy of associating information to be remembered with specific physical locations, enhancing the recall of the information by visualizing moving through those places.