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In Your Own Words, What Is the Argument for the Distinction

question 15

Essay

In your own words, what is the argument for the distinction between tiers one and two of the e-marketing strategies? Make sure to define the elements of each tier.


Definitions:

Transactions

Business activities or events that have a financial impact on the finances of a company, recorded in the accounting records.

T-Accounts

A graphic representation of financial transactions in the general ledger of a double-entry bookkeeping system where the left (debit) and right (credit) sides reflect different types of transactions.

Trial Balance

A bookkeeping worksheet in which the balances of all ledgers are compiled into debit and credit account column totals that should match.

General Journal Entries

Recorded accounting transactions in the general journal that detail the financial activities of a business.

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