In Order to Keep Customers from Viewing Their Communications as Spam

question 7

Multiple Choice

In order to keep customers from viewing their communications as spam, the firm should build relationships by ________.

• A) offering promotions
• B) purchasing new consumer lists periodically
• C) using consumer information to build more precise target profiles
• D) rewarding customers for giving out their friend's e-mail addresses

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Definitions:

Deadweight Loss

A loss of economic efficiency that can occur when equilibrium in a market is not achieved or is not achievable.

Free Trade

An economic policy that allows imports and exports among member countries with little to no tariff barriers, quotas, or subsidies.

Total Output

Total output refers to the total quantity of goods and services produced within an economy at a given time period, reflecting the aggregate production level.

Comparative Advantage

The ability of a country, individual, company, or region to produce a good or service at a lower opportunity cost than its competitors.