Which of the Following Is an Advantage of Connecting Customers

question 35

Multiple Choice

Which of the following is an advantage of connecting customers with supply chain businesses?

• A) all companies will share transaction data so inventories can be kept low
• B) customer service reps will have up-to-the-minute inventory information and be able to help consumers more immediately
• C) upstream firms can use data to design products that better meet consumer needs
• D) all of the above

---

Definitions:

Inventory

The total amount of goods and materials held in stock by a business, warehouse, or store.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically comprised of the 4Ps: Product, Price, Place, and Promotion.

Easiest

Pertaining to the use or role of something being the most straightforward, requiring the least effort, difficulty, or complexity.

Promotion

Activities designed to increase the awareness, sales, and market share of a product or service.