In Making an Internet Buy, What Is the Formula for Calculating

question 14

Multiple Choice

In making an internet buy, what is the formula for calculating CPM?

• A) Ad cost multiplied by audience size, divided by 1,000
• B) Audience size divided by ad cost, multiplied by 1,000
• C) Ad cost divided by audience size, multiplied by 1,000
• D) Ad cost multiplied by audience size, multiplied by 1,000

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Definitions:

Canadian Dollars

The official currency of Canada, often symbolized as CAD.

Translation Gain/Loss

The gain or loss resulting from the conversion of financial statements from one currency to another for consolidation purposes.

Cumulative Translation Gains/Losses

The aggregate change in the value of a foreign entity's equity due to differences in exchange rates over time, recognized in the accumulated other comprehensive income section of equity.

British Pound Sterling

The official currency of the United Kingdom, which is one of the world's major currencies traded on foreign exchange markets.