Describe the Differences Between Paid Search, Keyword Advertising, and Paid

question 17

Essay

Describe the differences between paid search, keyword advertising, and paid inclusion.

---

Definitions:

Rivals' Information

Data or intelligence about competitors’ strategies, performance, and operations, useful for gaining a competitive advantage in the market.

Fewer Bidders

a situation in auctions or competitive environments where there is a reduced number of participants bidding for the same item or contract.

Common-value Auction

An auction format where the item for sale has the same value for everyone but the bidders have different information about that value.

Exact Value

Precise numerical value without approximation, representing the true measure or count of something.